Beef acceptance index proposition

Summary: Beliefs, social rules, and food taboos influence the emotions we feel about food, determining our attitudes consumption behaviors. The more a product represents values considered important to individuals, greater chance of being chosen for consumption. This article aimed investigate levels zoophagy sarcophagy propose an index understand consumers' towards beef. Three hundred eighty-five people answered structured questionnaire that allowed them assess personality traits can explain beef consumption, as well its rejection. Factor analysis was analytical model construct attitude determination index. For construction General Degradation Index (GDI), associated with degree built first. results indicate extroversion, individualism, festivity, immediacy were best characterized positive On other hand, negative introspection, reflection, emotional character, concern future marked responses those who answered.